SM
Sheby M
Loading portfolio experience
Marketing, E-commerce · AI Agent, Automation, Dashboard
CallCommerce AI – E-commerce Sales Intelligence
An AI platform that transcribes and categorizes e-commerce sales calls, identifies objections and customer questions, evaluates call quality, and converts recurring conversations into a searchable knowledge base.
Stack and focus areas
AutomationReactPythonAIOpenAIOpenAI WhisperFastAPINext.jsSupabasePostgreSQLSpeech-to-TextCall TranscriptionSentiment AnalysisConversation AnalysisTopic ClassificationKnowledge BaseRAGCRM IntegrationPII RedactionSales AnalyticsCRM
Project description
The e-commerce sales team handled large numbers of customer calls, but managers could review only a small sample manually. Valuable information about objections, product confusion, pricing concerns, competitor mentions, buying intent, and frequently asked questions remained hidden inside recordings.
I developed CallCommerce AI to ingest call recordings from supported communication or CRM systems. OpenAI Whisper produces transcripts, after which AI classifies each call by purpose, product, customer intent, objection, outcome, and follow-up requirement. The system extracts recurring questions and approved answers into a searchable knowledge base. Managers can review individual calls, compare performance, identify coaching opportunities, and track changing customer concerns through the dashboard.
