SM
Sheby M
Loading portfolio experience
Sales, Marketing · AI Agent, Automation
PRFlow AI – Media Outreach Automation
An AI public-relations workflow that researches publications, matches journalists, creates personalized pitches, and tracks outreach.
Stack and focus areas
AutomationAIMedia ResearchEmail OutreachLead EnrichmentCRMCampaign TrackingOpenAIApproval Workflow
Project description
PR teams manually searched publications, verified relevance, found contact information, wrote individual pitches, and maintained campaign spreadsheets.
I developed a workflow that collects approved public media information, classifies journalist interests, matches stories, drafts personalized outreach, and synchronizes reviewed campaigns with the CRM.
